This is a re-posting of a piece I wrote about a year ago. I noticed while in the store yesterday that the NABISCO cracker display of Saltines consisted of about half Square and half Round placed side-by-side. Couldn't suppress a grin--last year this time, the Squares were gone altogether ! This posting is one of the most popular pages in the blog with visitors coming in mostly from ad agencies! Perhaps it has begun to be another "New Coke" phenomena. Placing the two "choices" side-by-side as I noticed yesterday strikes me as pretty dumb, too. Let's see.... $2.99 for 10oz Rounds, $2.99 for 15.1 oz Squares? Hmm...think I'll stay with the $1.50 house brand Squares I've been using since last year. No difference in them that I can tell. Good luck, ladies.
It’s an oxymoron, isn’t it? Noticed about a week ago that my life-long saltine cracker maker, NABISCO, had changed its package…nothing new there—see my earlier rants in the blog about the toilet paper makers jerking around with their packaging. This ongoing jiggering with packaging, flavors, and weights irritates me on other levels, but this one is a direct attack on one of our fundamental, life-long preferences.
Dec. 2012 Update: Apparently our dissatisfaction with this ham-fisted maneuver has had some effect. I've got a much larger selection of my old standards back on the shelf. But take notice my NABISCO friends, those "house" brand saltines are just as good as yours and at half the price. Now you've got to get to work and re-sell your product to me. And I've generally dropped most of your products from my shopping list. This particular move on your part was disgusting in my mind....or, maybe just dumb !
BTW, this article is one of the most heavily visited pages in this blog.